In Mobilized, SC Moatti outlines the path of mobile products from their inception in the early 2000s to now. Her journey to understand how companies harnessed success in the mobile age began with a desire to determine whether a business plan formula existed. When she discovered that there was no such thing, she set out to create one that would help businesses succeed in the mobile economy. The Mobile Formula applies three rules of personalization that the mobile era demands—the Body Rule, the Spirit Rule, and the Mind Rule. Gone are the days of an industry mindset where mass production and scale were dominant. To succeed on the mobile stage, companies must consider how to amplify their customers’ humanity by making a commitment to personalization. Companies that do not adopt this approach will find that access to customers and their data will become increasingly harder to harness, and they will have to rely on old methods for customer reach and development.
All companies must answer two fundamental questions: which businesses or markets to invest in and how to manage those businesses. A corporate-level strategy informs those answers. Strategy for the Corporate Level sheds light on the strategic thinking required to effectively run complex organizations, including how to develop corporate-level strategies that add value and drive improved business performance.
Many profitable and competitive companies suffer from stagnant stock prices. In Harvard Business School Publishing’s Beyond Competitive Advantage, corporate strategy expert Todd Zenger argues that in order to keep stock prices growing, companies must continuously identify new value creation opportunities. Zenger provides leaders with a road map to developing effective corporate theories, which define how companies can identify worthwhile business opportunities and use their unique assets to create new value over time.
Many people mistakenly believe that creativity and innovative potential are static, inherent qualities. In Your Creative Mind, Scott Cochrane offers insight into how individuals can master their minds and unlock their creative and innovative potential, all while taking steps to live healthier and more fulfilled lives.
Strategy and management advice is often unreliable. Most lessons derived from companies that have achieved extraordinary results typically do not account for the factors of chance, coincidence, or random fluctuations. In The Three Rules, Michael E. Raynor and Mumtaz Ahmed argue that there are only three rules every company must follow in order to become exceptional. Through a series of case studies featuring companies from a number of industries, this book identifies these fundamental strategies and illustrates how they determine whether companies’ performances will be miraculous, sustainable, or simply average.
In a business world where restructurings and mergers have become the norm, many business leaders are looking for ways to make cuts that allow them to keep top talent while still running flourishing companies. In The Essential Advantage, Paul Leinwald and Cesare Mainardi offer insight into the secrets of making strategic cuts that not only cause a business to grow in lean times, but also give it an advantage over its competitors. These advantages include strategic coherence, elements of a capabilities-driven strategy, creating value, and living coherence every day.
Companies fail to innovate when they put more energy and resources into generating “big ideas” than they do implementing them. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble demonstrate how the execution of an innovation initiative is just as important to the process as generating the idea itself. Drawn from their ten years of innovation research on the world’s most respected companies, the authors offer innovation leaders the framework to build teams and plans capable of facilitating the successful execution of any innovation initiative.
In Healthcare Strategic Planning, Alan M. Zuckerman explores the latest research and step-by-step processes involved in strategic planning. Strategic planning is an invaluable management tool that helps healthcare organizations thrive in an era of uncertainty, dynamic environments, and changing market conditions. The book provides realistic, workable advice and expert insights to aid healthcare institutions in addressing short-term issues, achieving long-term goals, and managing difficulties that arise during the strategic planning process.
When seeking the best plan for running a company, management theories abound. Many organizations work with consultants and adopt one management methodology after another, but fail to derive the expected benefits. After spending over 30 years in management consulting and in management roles at Fortune 100 companies, Karen Phelan came to the realization that many popular management theories are wrong. In I’m Sorry I Broke Your Company, Phelan tries to debunk conventional business wisdom and offers alternatives to theories that do not work.
