New Business Book Summary Available for Winning the Brain Game

Although the human brain is capable of great things, it is also susceptible to a variety of unproductive thinking patterns. In Winning the Brain Game, Matthew E. May defines the seven fatal flaws of thinking that kill innovative ideas and prevent professionals from developing effective solutions to today’s biggest problems. Drawing on psychology and neuroscience, May explains the cause of each of these flaws as well as the techniques professionals can implement to prevent them.

New Business Book Summary Available for Your Creative Mind

Many people mistakenly believe that creativity and innovative potential are static, inherent qualities. In Your Creative Mind, Scott Cochrane offers insight into how individuals can master their minds and unlock their creative and innovative potential, all while taking steps to live healthier and more fulfilled lives.

The Science of Serendipity

The Science of Serendipity by Matt Kingdon shows large, complex organizations how to open the door to the kind of creative thinking that leads to commercial success. With a focus on the twin concepts of serendipity and innovation, Kingdon explains how established businesses can shake off the rust, dodge bureaucratic pitfalls, and find new directions while boosting their bottom lines. Kingdon, cofounder of ?WhatIf! Innovation Partners, cites abundant examples drawn from his company’s experiences working with different corporate clients. After considering what qualities a corporate innovator must have, Kingdon discusses specific techniques and strategies for every stage of the process, from an initial idea to a successful launch. His emphasis is always on the concrete and practical: how to test an idea, sell it to the hierarchy, and bring it to market.