New Business Book Summary Available for HBR's 10 Must Reads 2015

Developing high-performance leaders, maximizing marketing effectiveness, and creating an engaged company culture are just a few of the common issues that challenge leaders and managers across companies and industries. In HBR's 10 Must Reads 2015, editors at the Harvard Business Review address some of the most common leadership and management issues through a collection of essays written by a wide variety of respected business experts.

HBR’s 10 Must Reads On Strategic Marketing

Thanks to changing customers and a changing business environment, marketing techniques also need to change in order to be successful. Although it is no longer at the front end of the sales funnel, marketing is increasingly becoming a strategic partner in driving improved business results. In turn, these results are becoming more and more dependent on understanding and serving customers in innovative and thoughtful ways. HBR’s 10 Must Reads On Strategic Marketing provides valuable insights into the changing landscape of the marketing function, as well as practical steps for reinventing their marketing processes to better serve customers and drive profitable growth.

The Essential Advantage

In a business world where restructurings and mergers have become the norm, many business leaders are looking for ways to make cuts that allow them to keep top talent while still running flourishing companies. In The Essential Advantage, Paul Leinwald and Cesare Mainardi offer insight into the secrets of making strategic cuts that not only cause a business to grow in lean times, but also give it an advantage over its competitors. These advantages include strategic coherence, elements of a capabilities-driven strategy, creating value, and living coherence every day.

HBR Guide to Project Management

Project management is a daunting task for both those who are new to the business world and seasoned veterans. Keeping a diverse group of people focused, motivated, on budget, and working together toward a common goal is always a challenging undertaking. In HBR Guide to Project Management, tips, advice, and tools are presented that will help both new and veteran project managers deliver results effectively and efficiently. From planning to build-up, implementation, and closeout, the HBR Guide to Project Management guides project managers through each step of their projects, thereby increasing their chances of delivering quality results on time and on budget.

HBR's 10 Must Reads On Strategy

Strategy forms the foundation of all successful companies, but developing an effective strategy and successfully executing it is a challenge for many. HBR’s 10 Must Reads On Strategy brings together articles written by business thought leaders that focus on key issues related to all aspects of strategy. By reading these pieces, leaders will gain insight into how to deal with the different facets of setting strategies and making them a reality.