In today’s highly competitive and dynamic business environment, organizations need to do more than just improve—they need to innovate. In The Multicultural Mind, David C. Thomas uncovers a hidden force of innovation in organizations—multiculturals, or individuals with multiple cultural identities. By developing well-planned experiential programs, organizations can model the ways in which multicultural minds develop, foster more complex ways of thinking among their employees, and increase their chances for both innovation and success.
In today’s complex and competitive business environment, the importance of marketing has declined. As a result, many companies are struggling to find the inspiration needed to drive growth. In The Ways to New, Jean-Marie Dru explains how marketing executives can use the three-phase Disruption methodology to close the gap between marketing and innovation. By referencing case studies from major companies around the world, he describes how marketing executives can change the way they think about their markets, customers, and companies. Dru’s advice can guide marketing executives as they overcome debilitating stagnation, generate innovative ideas, build stronger brands, and drive continuous growth at all levels of their organizations.
Many people mistakenly believe that creativity and innovative potential are static, inherent qualities. In Your Creative Mind, Scott Cochrane offers insight into how individuals can master their minds and unlock their creative and innovative potential, all while taking steps to live healthier and more fulfilled lives.
In a business world where restructurings and mergers have become the norm, many business leaders are looking for ways to make cuts that allow them to keep top talent while still running flourishing companies. In The Essential Advantage, Paul Leinwald and Cesare Mainardi offer insight into the secrets of making strategic cuts that not only cause a business to grow in lean times, but also give it an advantage over its competitors. These advantages include strategic coherence, elements of a capabilities-driven strategy, creating value, and living coherence every day.
