New Business Book Summary Available for Leave Your Mark

Whether a person is entering the working world for the first time or making a dramatic career change, professional development can be both exhilarating and intimidating. In Leave Your Mark, author and fashion industry public relations executive Aliza Licht knows this well, having abandoned a potentially lucrative career in medicine in pursuit of her dream career in fashion. Licht shares her engaging and often entertaining personal story, along with an abundance of advice on how to choose, pursue, and succeed at a dream career while leveraging the power of social media to create a personal brand.

New Business Book Summary Available for DotCom Secrets

In today's online world, old-fashioned direct sales strategies have been modified to help people make millions of dollars online. In DotCom Secrets, Russell Brunson shows companies how to use this new media and structure their products and services in a way that will allow them to make two to three times as much money from the same traffic they are getting online now. All of the processes, funnels, and scripts that are necessary to scale companies online are included and can be used by any company.

New Business Book Summary Available for Content Inc.

Traditionally, entrepreneurs have launched products or services in order to start businesses. Today's world is different--successful businesses can be based on creating and distributing information that audiences love. In Content Inc., Joe Pulizzi presents a new business model that is focused on building loyal audiences through valuable content.

New Business Book Summary Available for On Message

In On Message, Theo Theobald outlines a new strategy for communicating online. As more people rely on the Internet for news and information, communicators can reach larger, more diverse, and more active audiences than ever before. While this has leveled the playing field and provided new opportunities for many people, the new challenge is crafting messages that will be heard over the multitude of messages online. To reach an audience in this crowded arena, Theobald endorses a strategy of crafting consistent, engaging, and substantive messages that respond directly to an audience’s specific desires and needs.

New Business Book Summary Available for Marketing with Social Media

Social media is no longer just a fad, it is the new norm. If businesses want sales results, they will need to know how to utilize social media and connect with all their clients and customers. The good news is that, unlike other marketing tools, the only cost of social media is time, and it can be used anywhere, anytime. In Marketing with Social Media, Linda Coles explains the various social media platforms and suggests how they can best be used for marketing.

New summary available for Mastering the World of Marketing

Marketing is changing, and many marketers feel overwhelmed with questions about how to respond to that change. At the same time, more information is available today about marketing than ever before. In Mastering the World of Marketing, Eric Taylor and David Riklan offer readers 50 individual articles on topics from social media to psychological triggers to networking. Each article is written by a different author who is an expert in a particular marketing topic or practice. The book’s purpose is to give readers ideas for marketing initiatives and act as a resource guide for marketers.

New Summary Available for The Digital Innovation Playbook

Despite the digital landscape of today, very few companies are able to successfully use social and digital media. In The Digital Innovation Playbook, seasoned innovator Nicholas J. Webb describes how digital, social, and new media can be used to facilitate corporate goals by forging a valuable connection with customers. Webb offers a series of tools and techniques to help develop connections with customers and launch successful innovation initiatives. To further illustrate the nature of digital innovation, Webb provides case studies of groundbreaking companies, or Innovation Superstars ®.

New summary available for Humanize

Humanize is a guide to restructuring organizations based on the principles of social media. Authors Jamie Notter and Maddie Grant provide recommendations for overcoming hierarchical structures, disengaged employees, best practices, monoculture, risk, and formal processes to become more human. They advocate open internal and external communication, including uncensored use of social media. Organizations need to build open, honest relationships. Human organizations must learn how to become open, trustworthy, generative, and courageous.

In The Face-to-Face Book, Ed Keller and Brad Fay seek to expand the definition of “social marketing” to include websites like Facebook and Twitter along with face-to-face conversations and other forms of word-of-mouth communication. They review topics such as new research and understanding of how social influence helps determine consumers’ responses to advertisements, how to make a brand more “talkworthy,” and how engaging “influencers” can benefit a brand. They also discuss the often under-recognized role that social influence plays in determining the success of marketing and advertising of brands, products, services, and companies.

In a culture flush with social media sound bites and email blasts, many business leaders and entrepreneurs have forgotten the most innate and powerful means of connecting with other people: telling stories. The power of storytelling lies in its ability to take data and analysis and distill it into a form that is easily understood, remembered, and shared. While data is important in building credibility and justifying decisions, its importance is often exaggerated. And, while data may convince people that something is true, a well-told story is what makes the data resonate with people’s emotions and drives them to action. In Power Stories, Valerie Khoo demonstrates how entrepreneurs can use this subtle and underutilized marketing tool to build an arsenal of eight power stories that can influence customers, attract loyal employees, promote media attention, persuade investors, and build an unforgettable brand.

In Connecting Organizational Silos, Frank Leistner presents a full-featured guide for organizations interested in using social media. His argument is simple: as it becomes easier for people to interact virtually, the value of effectively moving knowledge through an organization increases. Leistner outlines basics like social media analytics, the mobilization of various departments, and social network dynamics, and he explains why social media is here to stay. Leistner also explores the concept of enterprise social networks (ESNs) and how the future of social media platform technologies will affect both users and organizations in the coming years.