New Business Book Summary Available for On Message

In On Message, Theo Theobald outlines a new strategy for communicating online. As more people rely on the Internet for news and information, communicators can reach larger, more diverse, and more active audiences than ever before. While this has leveled the playing field and provided new opportunities for many people, the new challenge is crafting messages that will be heard over the multitude of messages online. To reach an audience in this crowded arena, Theobald endorses a strategy of crafting consistent, engaging, and substantive messages that respond directly to an audience’s specific desires and needs.

New Summary Available for The Digital Innovation Playbook

Despite the digital landscape of today, very few companies are able to successfully use social and digital media. In The Digital Innovation Playbook, seasoned innovator Nicholas J. Webb describes how digital, social, and new media can be used to facilitate corporate goals by forging a valuable connection with customers. Webb offers a series of tools and techniques to help develop connections with customers and launch successful innovation initiatives. To further illustrate the nature of digital innovation, Webb provides case studies of groundbreaking companies, or Innovation Superstars ®.