New Business Book Summary Available for Good for You, Great for Me

Many executives do not want to just reach win-win negotiations--they want to win at win-win negotiations. In Good for You, Great for Me, Lawrence Susskind taps into his years of experience as a negotiation and mediation expert to demonstrate how negotiators can land better deals with less resistance from their negotiating counterparts. To this end, Susskind provides six negotiation principles and ancillary strategies that negotiators can implement to gain an edge in mutually advantageous negotiations.

New Business Book Summary Available for Presentation Advantage

Presentation Advantage by Kory Kogon, Dr. Breck England, and Julie Schmidt provides individuals with detailed, practical guidelines for creating successful presentations. Through examples, case studies, and references to Stephen R. Covey's principles, the authors describe both the philosophy and the literal tasks presenters must follow to be effective.

As We Speak

As We Speak provides the tools and techniques that will help speakers improve their communications with others, whether it be at a meeting, a large presentation, or in one-on-one interactions. By learning to speak with intent and clearly understand what the listener cares about, a speaker can learn to establish a bond with the listener, which is critical if the speaker wishes to influence. Peter Meyers and Shann Nix explain the variety of opportunities speakers have to communicate with their audiences beyond the spoken word, including their eye contact, vocal techniques, facial expressions, and body language. This valuable knowledge can assist any individual in strengthening their communications skills.

A leader’s level of influence is determined by their ability to engage and inspire others into action. Unfortunately, most leaders do not know how to engage others. They do not realize that by purposefully sharing their real life experiences, deep connections can be forged with audiences. In Hooked, communication experts Gabrielle Dolan and Yamini Naidu explore the powerful skill of “business storytelling.” By providing the necessary framework for crafting and delivering effective business stories, the authors demonstrate not only how people can increase their leadership presence, but also how they can get their colleagues and customers to act.

In a culture flush with social media sound bites and email blasts, many business leaders and entrepreneurs have forgotten the most innate and powerful means of connecting with other people: telling stories. The power of storytelling lies in its ability to take data and analysis and distill it into a form that is easily understood, remembered, and shared. While data is important in building credibility and justifying decisions, its importance is often exaggerated. And, while data may convince people that something is true, a well-told story is what makes the data resonate with people’s emotions and drives them to action. In Power Stories, Valerie Khoo demonstrates how entrepreneurs can use this subtle and underutilized marketing tool to build an arsenal of eight power stories that can influence customers, attract loyal employees, promote media attention, persuade investors, and build an unforgettable brand.