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Showing posts with label brand awareness. Show all posts
Showing posts with label brand awareness. Show all posts

Friday, April 14, 2017

New Business Book Summary Available for Youtility


In Youtility, Jay Baer describes today’s marketplace as a competitive and cacophonic setting where it can be difficult for marketers to generate attention for their brands. Baer posits that companies can gain attention and a larger market share in two ways: by being amazing or by being useful. Baer focuses on helping companies become useful by providing information that is wanted by their customers.

Friday, September 23, 2016

New Business Book Summary Available for DotCom Secrets

 DotCom Secrets

In today's online world, old-fashioned direct sales strategies have been modified to help people make millions of dollars online. In DotCom Secrets, Russell Brunson shows companies how to use this new media and structure their products and services in a way that will allow them to make two to three times as much money from the same traffic they are getting online now. All of the processes, funnels, and scripts that are necessary to scale companies online are included and can be used by any company.