New Business Book Summary Available for DotCom Secrets

In today's online world, old-fashioned direct sales strategies have been modified to help people make millions of dollars online. In DotCom Secrets, Russell Brunson shows companies how to use this new media and structure their products and services in a way that will allow them to make two to three times as much money from the same traffic they are getting online now. All of the processes, funnels, and scripts that are necessary to scale companies online are included and can be used by any company.

New Business Book Summary Available for Does It Work?

In Does It Work?, Shane Atchison and Jason Burby tap into their own experiences as digital marketers of the POSSIBLE creative agency to provide the tools and processes necessary for creating effective marketing plans. A guidebook to delivering business value, Does It Work? demonstrates that by setting goals, employing metrics, and fueling creativity with data, digital marketers can build more effective brands. To this end, Atchison and Burby offer 10 marketing principles that all brands must follow to achieve success in today’s digital world.

The Power of Search Engines, Contextual Advertising, and Online Communities

Given the advent of the Internet, transforming customer relationships into an online community is more important than ever before. Digital tools are enabling businesses and individuals to develop powerful brands.

When a person uses an online search engine, the results are a mélange of corporate content, blog postings, and customer reviews. All the results appear to have equal weight and importance, creating a level playing field for content creators.

In this environment, traditional mass media advertising and communications become ineffective. This is fundamentally changing business, how people communicate, and how people buy.

By using digital tools, companies can build awareness and beat the competition. One of the goals is to help businesses produce valuable online content and become their own media channels.

One way to begin is through contextual advertising: an organization buys a targeted keyword from an Internet search engine and when a user searches with that keyword, the company's ad appears in the results.

The power of contextual advertising is twofold:
1) it appears when a prospect is in search mode and
2) the company only pays for the advertisement if the user clicks on it.

Most companies do not have a strong enough presence in search engines, leaving opportunities behind for competitors. Every business and entrepreneur should have their own unique digital footprint, defined by the first page of search results that appear in a search engine.

This article is based on the book "Six Pixels of Separation." The book summary is available online at Business Book Summaries.