New Business Book Summary Available for On Message

In On Message, Theo Theobald outlines a new strategy for communicating online. As more people rely on the Internet for news and information, communicators can reach larger, more diverse, and more active audiences than ever before. While this has leveled the playing field and provided new opportunities for many people, the new challenge is crafting messages that will be heard over the multitude of messages online. To reach an audience in this crowded arena, Theobald endorses a strategy of crafting consistent, engaging, and substantive messages that respond directly to an audience’s specific desires and needs.

New Summary Available for Management Strategies for the Cloud Revolution

Depending on who is talking, the cloud can be anything from a revolutionary technology that will forever transform the digital world to nothing more than a big batch of servers end users connect with over the Internet—in other words, nothing new or remarkable. While the debate over the value and viability of the cloud is ongoing, the migration to cloud computing is well underway. InManagement Strategies for the Cloud Revolution, author and technology expert Charles Babcock seeks to make sense out of the debate by explaining what the cloud is and is not, the opportunities it offers, and how businesses can maximize its value now and into the future. Babcock makes the case that regardless of a person’s opinion of the cloud, everyone can benefit from understanding more about what it is, what it can do, and how to leverage its capabilities. For businesses, developing a comprehensive cloud management strategy is a strategic imperative.