New Business Book Summary Available for Ego vs. EQ

In Ego vs. EQ, Jen Shirkani demonstrates that leaders with high emotional intelligence (EQ) display situational awareness and emotional connectedness, which are two vital skills for building employee engagement. Despite the importance of EQ, many executives neglect to develop it. Shirkani explores the various Ego Traps that trip up executives and shows leaders how to recognize and move past them.

New Business Book Summary Available for On Message

In On Message, Theo Theobald outlines a new strategy for communicating online. As more people rely on the Internet for news and information, communicators can reach larger, more diverse, and more active audiences than ever before. While this has leveled the playing field and provided new opportunities for many people, the new challenge is crafting messages that will be heard over the multitude of messages online. To reach an audience in this crowded arena, Theobald endorses a strategy of crafting consistent, engaging, and substantive messages that respond directly to an audience’s specific desires and needs.

New Business Book Summary Available for Does It Work?

In Does It Work?, Shane Atchison and Jason Burby tap into their own experiences as digital marketers of the POSSIBLE creative agency to provide the tools and processes necessary for creating effective marketing plans. A guidebook to delivering business value, Does It Work? demonstrates that by setting goals, employing metrics, and fueling creativity with data, digital marketers can build more effective brands. To this end, Atchison and Burby offer 10 marketing principles that all brands must follow to achieve success in today’s digital world.

New Business Book Summary Available for Rise of the Robots

In Rise of the Robots, author Martin Ford taps into his years of experience in software development to discuss the dangerous impact robotics may soon have on the economy. According to Ford, accelerating technology not only has the power to eliminate blue- and white-collar jobs, but may derail the economic system altogether. In order to prevent this bleak future, leaders must learn about the fundamentals of both accelerating technology and the economy. Only with an understanding of these two forces can leaders begin shaping the policies necessary to prevent a future of economic despair.