In Does It Work?, Shane Atchison and Jason Burby tap into their own experiences as digital marketers of the POSSIBLE creative agency to provide the tools and processes necessary for creating effective marketing plans. A guidebook to delivering business value, Does It Work? demonstrates that by setting goals, employing metrics, and fueling creativity with data, digital marketers can build more effective brands. To this end, Atchison and Burby offer 10 marketing principles that all brands must follow to achieve success in today’s digital world.
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