Many executives do not want to just reach win-win negotiations--they want to win at win-win negotiations. In Good for You, Great for Me, Lawrence Susskind taps into his years of experience as a negotiation and mediation expert to demonstrate how negotiators can land better deals with less resistance from their negotiating counterparts. To this end, Susskind provides six negotiation principles and ancillary strategies that negotiators can implement to gain an edge in mutually advantageous negotiations.
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