A leader’s level of influence is determined by their ability to engage and inspire others into action. Unfortunately, most leaders do not know how to engage others. They do not realize that by purposefully sharing their real life experiences, deep connections can be forged with audiences. In Hooked, communication experts Gabrielle Dolan and Yamini Naidu explore the powerful skill of “business storytelling.” By providing the necessary framework for crafting and delivering effective business stories, the authors demonstrate not only how people can increase their leadership presence, but also how they can get their colleagues and customers to act.