In today’s highly competitive and dynamic business environment, organizations need to do more than just improve—they need to innovate. In The Multicultural Mind, David C. Thomas uncovers a hidden force of innovation in organizations—multiculturals, or individuals with multiple cultural identities. By developing well-planned experiential programs, organizations can model the ways in which multicultural minds develop, foster more complex ways of thinking among their employees, and increase their chances for both innovation and success.
In today’s complex and competitive business environment, the importance of marketing has declined. As a result, many companies are struggling to find the inspiration needed to drive growth. In The Ways to New, Jean-Marie Dru explains how marketing executives can use the three-phase Disruption methodology to close the gap between marketing and innovation. By referencing case studies from major companies around the world, he describes how marketing executives can change the way they think about their markets, customers, and companies. Dru’s advice can guide marketing executives as they overcome debilitating stagnation, generate innovative ideas, build stronger brands, and drive continuous growth at all levels of their organizations.
Many people mistakenly believe that creativity and innovative potential are static, inherent qualities. In Your Creative Mind, Scott Cochrane offers insight into how individuals can master their minds and unlock their creative and innovative potential, all while taking steps to live healthier and more fulfilled lives.
In Work Reimagined, Richard J. Leider and David A. Shapiro urge people to develop a new vision for their work. They offer methods to help people uncover their individual callings rather than simply viewing their jobs as a way to pay the bills. By rethinking their attitudes toward work, people can find meaningful aspects in the jobs they perform and apply their personal gifts to the world around them.
For many professionals, time management can be challenging. Unfortunately, most available literature on the art of productivity contains complex theories and philosophies. In The Daily Edge, David Horsager argues that increasing efficiency and effectiveness at work simply requires professionals to make some basic modifications to their daily work habits. Culled from research and Horsager’s own personal experiences, The Daily Edge’s productivity strategies are designed to help professionals use their time more efficiently without jeopardizing their personal relationships.
The increasing influx of data in an average person’s life may at times seem overwhelming. It is not uncommon, when presented, for some of this data to be misrepresented, misinterpreted, and misused. In Everydata, John H. Johnson and Mike Gluck explain how people can learn to assess, process, and utilize the data that surrounds them to improve their decision making. They define statistical and economical terms, reinforce the need to review information critically, and provide tips to help people become smart consumers of everyday data.
In Access to Asia, Sharon Schweitzer and Liz Alexander argue that in order to succeed in the landscape of international business, professionals must develop an awareness of different cultures around the world. Drawing from extensive research and firsthand accounts from 80 regional experts, the authors outline the skills and knowledge all professionals must have to create fruitful, long-lasting business relationships in Asia. The authors utilize an eight-question framework to provide profiles for 10 Asian countries, including the history, geography, and business etiquette of each.
