New Business Book Summary Available for The Ways to New

In today’s complex and competitive business environment, the importance of marketing has declined. As a result, many companies are struggling to find the inspiration needed to drive growth. In The Ways to New, Jean-Marie Dru explains how marketing executives can use the three-phase Disruption methodology to close the gap between marketing and innovation. By referencing case studies from major companies around the world, he describes how marketing executives can change the way they think about their markets, customers, and companies. Dru’s advice can guide marketing executives as they overcome debilitating stagnation, generate innovative ideas, build stronger brands, and drive continuous growth at all levels of their organizations.

New Business Book Summary Available for Big Bang Disruption

Disruptive innovation is not new, but it is taking on a new form. In an environment of continual disruptive technology fueled by the proliferation of the Internet, ubiquitous computing, and mobile devices, Big Bang Disruption can overtake markets and devastate competitors with lightning speed. Unlike its disruptive innovation predecessors, it attacks existing markets from all sides, leveraging inexpensive technologies and crowdsourcing abilities to rapidly bring new products and services to the market that the competition might never see coming. In Big Bang Disruption, industry analysts and researchers Larry Downes and Paul Nunes explain this phenomenon, as well as how incumbents and entrepreneurs can apply the 12 rules of Big Bang Disruption to compete in this new environment.

New Business Book Summary Available for Disruptive Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the other way around. The new power of consumers is a byproduct of the digital revolution: Consumers have more agency thanks to the web and advances in mobile technology. To combat this, marketers must think creatively about problem solving and become disruptive instead of relying on traditional, non-human-centric methods.