New Business Book Summary Available for Access to Asia

In Access to Asia, Sharon Schweitzer and Liz Alexander argue that in order to succeed in the landscape of international business, professionals must develop an awareness of different cultures around the world. Drawing from extensive research and firsthand accounts from 80 regional experts, the authors outline the skills and knowledge all professionals must have to create fruitful, long-lasting business relationships in Asia. The authors utilize an eight-question framework to provide profiles for 10 Asian countries, including the history, geography, and business etiquette of each.