The Science of Serendipity by Matt Kingdon shows large, complex organizations how to open the door to the kind of creative thinking that leads to commercial success. With a focus on the twin concepts of serendipity and innovation, Kingdon explains how established businesses can shake off the rust, dodge bureaucratic pitfalls, and find new directions while boosting their bottom lines. Kingdon, cofounder of ?WhatIf! Innovation Partners, cites abundant examples drawn from his company’s experiences working with different corporate clients. After considering what qualities a corporate innovator must have, Kingdon discusses specific techniques and strategies for every stage of the process, from an initial idea to a successful launch. His emphasis is always on the concrete and practical: how to test an idea, sell it to the hierarchy, and bring it to market.
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