Thanks to changing customers and a changing business environment, marketing techniques also need to change in order to be successful. Although it is no longer at the front end of the sales funnel, marketing is increasingly becoming a strategic partner in driving improved business results. In turn, these results are becoming more and more dependent on understanding and serving customers in innovative and thoughtful ways. HBR’s 10 Must Reads On Strategic Marketing provides valuable insights into the changing landscape of the marketing function, as well as practical steps for reinventing their marketing processes to better serve customers and drive profitable growth.
The HBR Guide to Getting the Right Work Done brings together more than two dozen articles on personal productivity, including many excerpts from the pages of the Harvard Business Review. The Harvard Business School Publishing collection provides advice on prioritizing work, avoiding distractions and procrastination, managing mental and emotional energy, and developing good work habits. It teaches how to delegate effectively and secure a pay raise by aligning work with corporate objectives. Readers can choose from a number of simple tools, such as to-do lists and e-mail automation, to reduce stress.
