New Business Book Summary Available for Strategy for the Corporate Level

All companies must answer two fundamental questions: which businesses or markets to invest in and how to manage those businesses. A corporate-level strategy informs those answers. Strategy for the Corporate Level sheds light on the strategic thinking required to effectively run complex organizations, including how to develop corporate-level strategies that add value and drive improved business performance.

New Business Book Summary Available for Agile Selling

Many salespeople struggle when starting new jobs. Overwhelmed by all of the new information and skills they must master, they are often unable to deliver results. In Agile Selling, sales strategist Jill Konrath argues that by developing an agile mindset, salespeople will not only increase their learning retention but also fast track their new job proficiency. Konrath provides a guidebook for helping salespeople succeed in the shortest time possible through a collection of agility and rapid learning strategies.

New Business Book Summary Available for Springboard

In Springboard, G. Richard Shell helps readers to develop a personal definition of success by considering the importance they place on happiness, family, professional status, fame, fortune, and meaningful work. After they clarify personal goals, people can follow a five-step process to achieve them by summoning their unique talents, abilities, interests, and experiences. Shell’s process calls for people to investigate their capabilities, gain self-confidence through trial and error, learn to focus on a long-term goal, find the necessary motivation to sustain their momentum, and influence others by establishing credibility and engaging with them in a genuine manner. By aligning a clear definition of success with personal strengths and abilities, people are empowered to take action toward achieving their goals and realizing great personal successes.

New Business Book Summary Available for Leave Your Mark

Whether a person is entering the working world for the first time or making a dramatic career change, professional development can be both exhilarating and intimidating. In Leave Your Mark, author and fashion industry public relations executive Aliza Licht knows this well, having abandoned a potentially lucrative career in medicine in pursuit of her dream career in fashion. Licht shares her engaging and often entertaining personal story, along with an abundance of advice on how to choose, pursue, and succeed at a dream career while leveraging the power of social media to create a personal brand.

New Business Book Summary Available for Winning the Brain Game

Although the human brain is capable of great things, it is also susceptible to a variety of unproductive thinking patterns. In Winning the Brain Game, Matthew E. May defines the seven fatal flaws of thinking that kill innovative ideas and prevent professionals from developing effective solutions to today’s biggest problems. Drawing on psychology and neuroscience, May explains the cause of each of these flaws as well as the techniques professionals can implement to prevent them.