New Business Book Summary Available for Bringing Strategy Back

Reverse innovation is the idea that many innovations originate in developing countries and trickle up to wealthier nations. In this fashion, the future of true growth and innovation will come from Asia, the Middle East, and the like. In Bringing Strategy Back, Jeffrey Sampler explores how companies in the East that are accustomed to chaos and turmoil are proactively responding to change. In order to succeed in today’s constantly shifting marketplace, companies in the West must learn from those in the East and ditch their traditional, reactive approaches to dealing with unexpected global turbulence.

As Craig Storti explains in Speaking of India, India will continue to play a greater role in the global business market. Businesses will continue to outsource more than information technology (IT) or call centers overseas to India; instead, they will outsource tasks such as business process outsourcing (BPO), aspects of banking and financial services, insurance operations, legal services, mortgage services, television digitization, editing, and airline reservations. With about two million Indian workers in the United States, and Indians owning more than 3,000 companies in California alone, individuals must learn to overcome many culture differences in order to achieve successful Indian-Western partnerships and joint ventures.