New Summary Available for The 10X Rule

People have long sought a definitive answer to why some people succeed in life and in business and why others do not. While there are no shortcuts or magic bullets to achieving success, author Grant Cardone believes he can point to a discipline and mind-set that transforms average people into high achievers. In The 10X Rule, Cardone explains that those who attain great success have bold goals and high levels of activity. They set targets that are 10 times higher than they think necessary and put forth 10 times the effort that others do. This a principle can be used to become a high achiever in any aspect of life—spiritual, physical, mental, emotional, relational, career, or financial—and outlines how both individuals and organizations should manage the formation and realization of all their goals. The 10X Rule establishes why success is important, why realistic goals are useless, and why massive levels of action are imperative.

New Summary Available for The Brain Sell

In the last 50 years, neuroscience has made tremendous strides in understanding the brain, even developing techniques to measure people’s thoughts and emotions in real time. For advertisers and marketers, brain research is enormously beneficial for improving market research findings and designing more enticing retail experiences. In The Brain Sell, Dr. David Lewis draws from his own experiences as a neuroscience researcher to relate how neuroscience, behavioral economics, and consumer psychology have led to the development of increasingly more effective methods of advertising and retailing. Dr. Lewis also explores the fields of data collection and analysis, and discusses concerns consumers have about how their personal data is being collected and studied.

New summary available for Winning from Within

Winning from Within provides a road map to aid readers in understanding their inner landscapes and develop more agility to access all their intrinsic leadership characteristics. It provides a seven-step method for closing the “performance gaps” so many people have in key conversations between what they know they should say or do with their actual behaviors. Using real-life case studies from coaching clients in business critical or personally meaningful conversations, Erica Ariel Fox helps readers learn to navigate high stakes interactions—from business deals, client calls, and team meetings to family arguments, landlord disputes, and parent-teacher conferences—to improve results at work and achieve more of what matters most to them.

New Summary Available for Uncommon Leadership

Phil Higson and Anthony Sturgess believe that what is known about good leadership is not commonly practiced. They have written Uncommon Leadership to help bring effective leadership practices out of the shadows. Their five-part model helps leaders identify solutions, change their companies’ cultures, focus on customer service, serve employees, and share power.