New Business Book Summary Available for The Elephant and the Dragon

In The Elephant and the Dragon, Robyn Meredith argues that the United States is at a critical juncture in history. India and China are rapidly transforming the world economy, and if the United States does not start changing how it approaches business and job creation, it will be left behind. To help American professionals succeed in the near future, this book contextualizes the rise of India and China and provides a clear strategy for maintaining economic competitiveness in the burgeoning geopolitical landscape.

New Business Book Summary Available for Be Bad First

The modern world is defined by constant connection, abundant choices, and rapid change. Information that once took years to travel across the globe now spreads in seconds. As society is propelled forward by new knowledge and the opportunities that knowledge brings, the key to success is the ability to learn quickly and well. In Be Bad First, leadership readiness expert Erika Andersen offers a simple model that professionals can use to develop four mental skills that are crucial to learning. This framework takes advantage of the deeply ingrained human desire for mastery and encourages adults to embrace the novice state that is a necessary part of learning.

New Business Book Summary Available for Big Bang Disruption

Disruptive innovation is not new, but it is taking on a new form. In an environment of continual disruptive technology fueled by the proliferation of the Internet, ubiquitous computing, and mobile devices, Big Bang Disruption can overtake markets and devastate competitors with lightning speed. Unlike its disruptive innovation predecessors, it attacks existing markets from all sides, leveraging inexpensive technologies and crowdsourcing abilities to rapidly bring new products and services to the market that the competition might never see coming. In Big Bang Disruption, industry analysts and researchers Larry Downes and Paul Nunes explain this phenomenon, as well as how incumbents and entrepreneurs can apply the 12 rules of Big Bang Disruption to compete in this new environment.

New Business Book Summary Available for Disruptive Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the other way around. The new power of consumers is a byproduct of the digital revolution: Consumers have more agency thanks to the web and advances in mobile technology. To combat this, marketers must think creatively about problem solving and become disruptive instead of relying on traditional, non-human-centric methods.

New Business Book Summary Available for The Power of Peers

As Leon Shapiro and Leo Bottary explain in The Power of Peers, isolation can be detrimental to a CEO’s effectiveness in today’s fast-paced business world. The solution to CEO isolation lies in working with a group of other CEOs from diverse industries. Such groups can provide empathy for the complexities of the position and different perspectives on shared challenges and opportunities. CEOs can transform standard peer influence into a more powerful resource called peer advantage. Working together and stepping outside their own industries gives business leaders a better vantage point for achieving lofty goals.