Reverse innovation is the idea that many innovations originate in developing countries and trickle up to wealthier nations. In this fashion, the future of true growth and innovation will come from Asia, the Middle East, and the like. In Bringing Strategy Back, Jeffrey Sampler explores how companies in the East that are accustomed to chaos and turmoil are proactively responding to change. In order to succeed in today’s constantly shifting marketplace, companies in the West must learn from those in the East and ditch their traditional, reactive approaches to dealing with unexpected global turbulence.
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