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Friday, January 29, 2016

New Business Book Summary Available for Broadcasting Happiness

 Broadcasting Happiness

A positive broadcaster is someone who focuses on the positive in order to motivate others and produce results. In Broadcasting Happiness, Michelle Gielan challenges readers to develop more positive outlooks on life. By capitalizing on positivity, positive broadcasters can change the trajectories of their families, companies, and communities. Journalists in particular should focus on the positive and practice transformative journalism by offering a more complete picture of what is happening in the world. By making the choice to see the good in life and share it, anyone can broadcast happiness.

Friday, January 22, 2016

New Business Book Summary Available for The Entrepreneur Roller Coaster

 The Entrepreneur Roller Coaster

In The Entrepreneur Roller Coaster, Darren Hardy distills what he has learned from studying successful entrepreneurs. Starting a business—riding the entrepreneur roller coaster—starts out with great excitement and expectations, but eventually entrepreneurs encounter failures and setbacks. While battling uncertainty and disapproval can help them become stronger and better skilled, entrepreneurs need guidance, clarity, and support to ride out the tough times. Hardy’s goal is to help new entrepreneurs overcome their fears, gain confidence, and achieve more than they ever imagined.

Friday, January 15, 2016

New Business Book Summary Available for Just Run It!

 Just Run It!

The many books written by CEOs of Fortune 500 companies about running a business actually have little to do with what it takes to run the typical small business. In Just Run It!, turn-around specialist Dick Cross explains that running a business is not nearly as complicated as most people think. Armed with a “back of the envelope” outline that addresses a business’s core competencies, market position, and customers, a company can determine how to best serve customers’ needs. A company should create a vision that draws people toward it, and then develop the strategy to execute effectively on that vision. Cross addresses practical considerations ranging from how to communicate effectively to how to read a balance sheet. He examines how work fits into a larger approach to the world, one that values others and thereby ensures their loyalty.

Friday, January 8, 2016

New Business Book Summary Available for Leading Change

 Leading Change

Change is a necessary part of doing business, yet approximately 70 percent of change models fail even in organizations that appear to be well-prepared for success. In Leading Change, Paul Lawrence talks to change leaders from a range of backgrounds to find out what they have learned about the process, including methods that did--and did not--work. He discovered that the more people involved in the inception and subsequent stages of the change, the more likely it is to be effective. He introduces the emerging change model which, since it is continually evolving, means that success is always possible from some perspective.