Whether a person is entering the working world for the first time or making a dramatic career change, professional development can be both exhilarating and intimidating. In Leave Your Mark, author and fashion industry public relations executive Aliza Licht knows this well, having abandoned a potentially lucrative career in medicine in pursuit of her dream career in fashion. Licht shares her engaging and often entertaining personal story, along with an abundance of advice on how to choose, pursue, and succeed at a dream career while leveraging the power of social media to create a personal brand.
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