New Business Book Summary Available for DotCom Secrets

In today's online world, old-fashioned direct sales strategies have been modified to help people make millions of dollars online. In DotCom Secrets, Russell Brunson shows companies how to use this new media and structure their products and services in a way that will allow them to make two to three times as much money from the same traffic they are getting online now. All of the processes, funnels, and scripts that are necessary to scale companies online are included and can be used by any company.

New Business Book Summary Available for Workplace Poker

Workplace Poker by Dan Rust provides a toolkit for successfully playing the political game in the workplace. Rust demonstrates how to apply effective, proven strategies to accelerate one's career in a hypercompetitive environment. This is accomplished by acting more strategically, understanding complex human relationships and behavioral drivers, developing the skills needed for self-promotion, and accepting and learning from career mistakes.

New Business Book Summary Available for A Giant Reborn

A Giant Reborn is Belgian economist Johan Van Overtveldt's vigorous rejection that the American political and economic heyday has ended. The United States is poised to profit from the accelerated pace of change that he calls turbochange. Turbochange feeds on a combination of growth in human capital and knowledge, the entrepreneurial spirit, and globalism. Entrepreneurship and openness to change have characterized American culture since its beginning and propelled repeated comebacks from economic disaster throughout U.S. history. A strong rule of law, a widespread commitment to a free market, the cultural icon of the frontier, and openness to immigrants mark the U.S. as unique and place it as the frontrunner for dominance in the 21st century.

New Business Book Summary Available for Leaders Don’t Command

A boss is not always a leader. In fact, the term "boss" is often associated with someone who simply tells his or her employees what they have to do. A "leader," conversely, puts his or her ego aside and focuses on developing and inspiring team members to work toward a common vision. In Leaders Don't Command, Jorge Cuervo details the many characteristics that constitute a truly great leader.

New Business Book Summary Available for Madison Avenue Manslaughter

The advertising industry is often portrayed as exciting, creative, and profitable. However, factors such as the change in pay structure, rise of holding companies, profit-hungry shareholders, and increased workload resulting from the digital revolution is draining agencies' resources and squeezing their profits. Agencies seem unable or unwilling to adjust to the changing world around them. In Madison Avenue Manslaughter, Michael Farmer chronicles the rise and fall of the advertising agency, and presents some uncomfortable truths that must be faced if agencies want to stop their decline and rebuild their organizations and relationships with clients.

New Business Book Summary Available for Hear & Now

According to Chris Davidson, more than half of women in the workplace feel their voices are not truly being heard. However, in Davidson's experience, the female communication model is the more successful one to follow for effectively communicating in the workplace. In Hear & Now, Davidson offers several methods for boosting confidence when communicating in the workplace.

New Business Book Summary Available for Masters of Innovation

At the heart of every innovative company is the ability of leaders to communicate a vision, create an environment where creativity can flourish, and implement innovative processes that can be repeated again and again. In Masters of Innovation, Kai Engel, Violetka Dirlea, Stephen Dyer, and Jochen Graff provide a manual that teaches corporations how to bring innovative products and ideas to the marketplace and maximize profits.