Successful businesses are built on relationships. No relationships are more important than the relationships companies have with their customers, both internal and external. In Legendary Service, Ken Blanchard, Kathy Cuff, and Vicki Halsey champion the notion that truly caring about customers provides a competitive edge, makes employees and customers happy, and grows the bottom line. The legendary service they describe is based on the ICARE model, which begins with creating a vision of what ideal customer service looks like, then enculturating that vision into the organization. To bring the ICARE principles to life, the authors take readers on business student and retail employee Kelsey Young’s journey as she discovers firsthand the difference legendary customer service can make to customers and employees.
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