New Business Book Summary Available for Legendary Service

Successful businesses are built on relationships. No relationships are more important than the relationships companies have with their customers, both internal and external. In Legendary Service, Ken Blanchard, Kathy Cuff, and Vicki Halsey champion the notion that truly caring about customers provides a competitive edge, makes employees and customers happy, and grows the bottom line. The legendary service they describe is based on the ICARE model, which begins with creating a vision of what ideal customer service looks like, then enculturating that vision into the organization. To bring the ICARE principles to life, the authors take readers on business student and retail employee Kelsey Young’s journey as she discovers firsthand the difference legendary customer service can make to customers and employees.

Delight Your Customers

What passes for good service is often simply ordinary service, with each customer treated exactly the same as the previous one. Customers receive little acknowledgement or appreciation as workers perform their tasks and move on to the next person in line. According to Steve Curtin in Delight Your Customers, this happens because organizations and their employees emphasize the mundane job functions of service work when they should instead be focusing on the true essence of the job: giving customers the best experience possible. By focusing on job essence, enterprises can empower employees to elevate overall customer service skills.