New Business Book Summary Available for The Creator’s Code

Creators, extraordinary entrepreneurs who have built hugely profitable businesses, share some common traits and practices. Amy Wilkinson has codified these into six essential skills she calls the creator’s code. She identified a select group of creators who have massively scaled their businesses to at least $100 million in annual revenue, then conducted qualitative studies of these entrepreneurs to identify the skills and traits that set them apart. In The Creator’s Code, Wilkinson posits that extraordinary entrepreneurs share an ability to identify unmet needs, to keep focused on the long term, to make fast decisions, and to learn from failure. They solve problems with diverse teams and are unflagging in their generosity. In short, the book provides the template for entrepreneurial success that the author’s research subjects never had.