New Business Book Summary Available for Moms Mean Business

In the United States alone, women are starting businesses at twice the rate of men, and many of those women are moms. In Moms Mean Business, Erin Baebler and Lara Galloway target moms who want to be entrepreneurs—and those with businesses already underway—who need support and advice on how to optimally juggle family and business concerns. The authors discuss the importance of a relatable business plan, realistic time management, continued self-care, and identifying and staying true to one’s authentic self. They provide clear, practical strategies for all phases of starting up, nurturing, and running a successful business.

New Summary Available for Actionable Intelligence

Leaders yearn for valuable information to help them assess risks and analyze opportunities quickly and efficiently. Businesses are fed large amounts of information for their operations, but they typically lack a central, enterprise-wide approach that lets them view all the data at one time. Also, information gathering can be time consuming, costly, and difficult. In Actionable Intelligence, Kevin B. Carter shows that business leaders are seeking actionable intelligence: the right information available at their fingertips, providing the knowledge they need to more easily make timely decisions and take proactive actions. With Carter’s approach, big data has the potential to make life easier for all business stakeholders to deliver sustainable improvements. He details a new way of approaching data that can spark organizations to think bigger and act better.

New Summary Available for The Elements of Mentoring

Mentors are the responsible leaders in a relationship that should be mutually rewarding. The ultimate goal is to develop a protégé that is more capable, more comfortable, more confident, and better connected within the organization. Like any relationship, mentorships require planning, goal setting, reinforcement, nurturing, and regular review to ensure that both individuals are getting what they need from the partnership. In The Elements of Mentoring, W. Brad Johnson and Charles R. Ridley discuss the components of a successful mentorship, as well as the pitfalls that must be avoided to see it through to a successful end.

New Business Book Summary Available for Seven Disciplines of a Leader

Leaders make or break organizations. To help organizations succeed, Jeff Wolf and Ken Shelton have condensed Wolf’s Leadership Development Program into their book, Seven Disciplines of a Leader. It is based on Wolf’s 14 years of executive coaching and management training for international clients. Readers will learn how to motivate and inspire people to improve decision making, teamwork, and employee engagement. As a result, they will help their organizations attract the best people, which is the key to organizational excellence and, ultimately, profitability and growth. Wolf and Shelton have drawn on real-world examples—both positive and negative—to develop and illustrate their ideas. They also emphasize the “soft skills” that separate managers from true leaders.

New summary available for Mastering the World of Marketing

Marketing is changing, and many marketers feel overwhelmed with questions about how to respond to that change. At the same time, more information is available today about marketing than ever before. In Mastering the World of Marketing, Eric Taylor and David Riklan offer readers 50 individual articles on topics from social media to psychological triggers to networking. Each article is written by a different author who is an expert in a particular marketing topic or practice. The book’s purpose is to give readers ideas for marketing initiatives and act as a resource guide for marketers.