In the United States alone, women are starting businesses at twice the rate of men, and many of those women are moms. In Moms Mean Business, Erin Baebler and Lara Galloway target moms who want to be entrepreneurs—and those with businesses already underway—who need support and advice on how to optimally juggle family and business concerns. The authors discuss the importance of a relatable business plan, realistic time management, continued self-care, and identifying and staying true to one’s authentic self. They provide clear, practical strategies for all phases of starting up, nurturing, and running a successful business.
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