In The Snowball Effect, Andy Bounds describes how important it is to create successful communications that lead to significant time savings, increased productivity, and strengthened relationships. In business, effective communications lead to individuals enjoying work more, writing winning proposals, getting job interviews, persuading others to say “yes” when it matters most, initiating meetings that generate actions, and saving significant time by eliminating or limiting lengthy meetings and decluttering email inboxes. For people to improve communications and make the changes permanent, they need to first build a foundation, like that of a snowball’s core, then add techniques one at a time, as if making a snowball.