In the early pages of inGenius, Tina Seelig explains that the book’s title is derived from the Latin word “ingenium,” meaning “natural capacity” or “innate talent.” This is fitting, as everything Seelig explores strives to show individuals how to harness their own inherent potential for innovation. Unlike physical resources, creativity is always in limitless supply, so long as a person knows how to tap into his or her deep reserves. Seelig draws upon more than a decade’s worth of experience teaching courses on creativity to illustrate the roadblocks and wrong turns commonly found while searching for creative problem solving. Along the way, she provides countless examples of innovative thinking from some of today’s most successful, respected, and influential mavericks in the business world and entertainment industry.