New Business Book Summary Available for The Three Rules

Strategy and management advice is often unreliable. Most lessons derived from companies that have achieved extraordinary results typically do not account for the factors of chance, coincidence, or random fluctuations. In The Three Rules, Michael E. Raynor and Mumtaz Ahmed argue that there are only three rules every company must follow in order to become exceptional. Through a series of case studies featuring companies from a number of industries, this book identifies these fundamental strategies and illustrates how they determine whether companies’ performances will be miraculous, sustainable, or simply average.