Verbal communication is one of the most important skills in a person’s work life. The words people choose to use in a situation, the tone of voice they adopt, their ability to express themselves concisely, and the interest they show in what others have to say can all contribute to success in landing a job or a promotion, making a sale, or closing a deal. In Pitch Perfect, Bill McGowan, a communications consultant and former television news producer, and Alisa Bowman outline seven principles anyone can put into practice to achieve pitch-perfect communication skills.
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