Winning the Story Wars

Throughout the ages, stories have brought societies together and helped their members create a shared sense of the world. In fact, storytelling strategist and creative expert Jonah Sachs believes that stories have become the only means of communication with the power to build enduring connections between consumers and brands—connections that inspire people to reach higher, live better, and dream bigger than ever before. In Winning the Story Wars, Sachs pinpoints the roots of this power and how companies can tap into it. He also exposes the weakness of conventional marketing messages focused on human inadequacy and deficiency, explaining why modern consumers are hungry for value-based stories that help them see the potential in humankind and in themselves.