The Other Side of Innovation

Companies fail to innovate when they put more energy and resources into generating “big ideas” than they do implementing them. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble demonstrate how the execution of an innovation initiative is just as important to the process as generating the idea itself. Drawn from their ten years of innovation research on the world’s most respected companies, the authors offer innovation leaders the framework to build teams and plans capable of facilitating the successful execution of any innovation initiative.