Social Machines

According to Peter Semmelhack, by 2020, at least 50 billion products will be sharing information over the Internet. In Social Machines, he argues that the traditional business model of creating a product that does not use digital technology is obsolete, and companies that cling to this business model are doomed to fail. He explains the significance and benefits of designing and building social machines and presents several examples of companies that have already made the leap to integrating technology to improve the social presence of their products. He also provides practical advice for understanding the design requirements for building social machines and implementing digital technology in almost any industry.