New Business Book Summary Available for Expect to Win

Professionals in today’s fluctuating work environment must take responsibility for actively and aggressively managing their careers, but most lack the practical and strategic tools to help them reach their career goals. In Expect to Win, Carla A. Harris explains how professionals can use the lessons she has learned throughout her Wall Street career to maximize their potential and climb their corporate ladders. She presents 10 strategies professionals can employ to recognize and harness their powers to overcome career challenges, reach their goals, and drive their careers.

New Business Book Summary Available for The New Alpha

In The New Alpha, Danielle Harlan makes a case for New Alpha leadership, a movement in which professionals work toward becoming the best versions of themselves in order to develop the skills to effectively lead others. Unlike traditional leaders, New Alphas aim to make a meaningful impact on the world by focusing on the three core values of personal excellence, personal leadership, and organizational leadership. A step-by-step development program, The New Alpha provides professionals with the tools and techniques to optimize their human potential while simultaneously improving their capacity to become exceptional leaders.

New Business Book Summary Available for Youtility

In Youtility, Jay Baer describes today’s marketplace as a competitive and cacophonic setting where it can be difficult for marketers to generate attention for their brands. Baer posits that companies can gain attention and a larger market share in two ways: by being amazing or by being useful. Baer focuses on helping companies become useful by providing information that is wanted by their customers.

New Business Book Summary Available for An Epidemic of Empathy in Healthcare

An Epidemic of Empathy in Healthcare asserts that when it comes to providing value in healthcare, nothing matters more than addressing patient suffering. Thomas H. Lee, MD believes an epidemic of empathy can be created by creating a shared, empathetic vision; creating a new language that prompts people to become more empathetic; understanding what drives suffering; and collecting data so areas of improvement are clear. Empathy is the cure for much that ails modern healthcare—and empathetic providers are also good businesspeople.

New Business Book Summary Available for HBR Guide to Making Every Meeting Matter

Business meetings are a necessity, but they can be unproductive if not conducted properly. Based on the premise that thoughtful and thorough preparation is the key to successful meetings, Harvard Business School Publishing Corporation’s HBR Guide to Making Every Meeting Matter provides a wealth of practical advice and guidance to help business professionals overcome typical meeting challenges.

New Business Book Summary Available for The Multicultural Mind

In today’s highly competitive and dynamic business environment, organizations need to do more than just improve—they need to innovate. In The Multicultural Mind, David C. Thomas uncovers a hidden force of innovation in organizations—multiculturals, or individuals with multiple cultural identities. By developing well-planned experiential programs, organizations can model the ways in which multicultural minds develop, foster more complex ways of thinking among their employees, and increase their chances for both innovation and success.

New Business Book Summary Available for The Ways to New

In today’s complex and competitive business environment, the importance of marketing has declined. As a result, many companies are struggling to find the inspiration needed to drive growth. In The Ways to New, Jean-Marie Dru explains how marketing executives can use the three-phase Disruption methodology to close the gap between marketing and innovation. By referencing case studies from major companies around the world, he describes how marketing executives can change the way they think about their markets, customers, and companies. Dru’s advice can guide marketing executives as they overcome debilitating stagnation, generate innovative ideas, build stronger brands, and drive continuous growth at all levels of their organizations.