New Summary Available for HARD Goals

Many people attribute not achieving their goals to poor execution or a lack of motivation. The truth is that most goals fail because they were subpar from the moment they were set. In HARD Goals, author and CEO of Leadership IQ Mark Murphy taps into scientific research to demonstrate that by utilizing psychological tricks and techniques, people can not only set better goals, but also kick-start the motivation necessary to see them all the way through to completion. To this end, Murphy provides readers with the essential steps to develop superior, inspirational goals along with insight into their successful implementation.

The Science of Personal Success

The findings concerning personal change are based on research focused on "Changers." Changers are people who were able to overcome significant personal challenges and successfully changed their behaviors and habits for at least three years. 

Research conducted by the Change Anything Labs found that a major barrier to successfully changing behavior is not a lack of willpower, but the false belief that willpower is essential for change. In reality, skills can be learned that improve a person's ability to successfully change behavior.

Many sources of influence prevent people from altering their habits. Individuals who use tools to control those influences, however, tend to be much more successful at changing behaviors.

For example, Change Anything researchers discovered that after learning a few simple skills to control influences, 50 percent of experimental subjects were able to resist temptations. There are identified six sources of influence that affect people as they try to change their habits. They are also identified change tactics that can help counteract each of these influences.

People who follow these steps and align sources of influence in their favor are more likely to achieve personal success.

1. Personal motivation. Although personal impulses can be compelling, it is possible to interrupt these impulses by connecting with personal goals during crucial moments.

2. Personal ability. A proven way to change habits is to enhance personal ability and to learn new skills.

3. Social motivation. There is a clear social component to bad habits. When friends encourage bad behavior and also engage in it, this is very difficult to resist. If individuals can transform "accomplices" into "friends" who encourage good behavior, they are more likely to change their habits.

4. Social ability. To change longstanding habits, people usually need support from other people. Individuals who get a life coach or mentor are often more successful at changing behaviors.

5. Structural motivation. People who connect short-term rewards or punishments to new habits are usually more likely to adopt those new habits.

6. Structural ability. Researchers have found that minor environmental changes can have a significant effect on a person's choices. Individuals experience faster behavior changes when they add visual cues to help them focus on their goals.


By understanding these influences, it is possible for people to consciously design change plans that address them. Individuals who incorporate the six sources of influence into their change plans are ten times more likely to succeed than people who do not take this approach.

This article is based on the book "Change Anything." The book summary is available online at Business Book Summaries.