Disruptive innovation is not new, but it is taking on a new form. In an environment of continual disruptive technology fueled by the proliferation of the Internet, ubiquitous computing, and mobile devices, Big Bang Disruption can overtake markets and devastate competitors with lightning speed. Unlike its disruptive innovation predecessors, it attacks existing markets from all sides, leveraging inexpensive technologies and crowdsourcing abilities to rapidly bring new products and services to the market that the competition might never see coming. In Big Bang Disruption, industry analysts and researchers Larry Downes and Paul Nunes explain this phenomenon, as well as how incumbents and entrepreneurs can apply the 12 rules of Big Bang Disruption to compete in this new environment.
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