People have long sought a definitive answer to why some people succeed in life and in business and why others do not. While there are no shortcuts or magic bullets to achieving success, author Grant Cardone believes he can point to a discipline and mind-set that transforms average people into high achievers. In The 10X Rule, Cardone explains that those who attain great success have bold goals and high levels of activity. They set targets that are 10 times higher than they think necessary and put forth 10 times the effort that others do. This a principle can be used to become a high achiever in any aspect of life—spiritual, physical, mental, emotional, relational, career, or financial—and outlines how both individuals and organizations should manage the formation and realization of all their goals. The 10X Rule establishes why success is important, why realistic goals are useless, and why massive levels of action are imperative.
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