In How to Present, certified speaking professional Michelle Bowden demystifies the art of delivering a clear and compelling message to which the target audience responds positively. She breaks the process into three phases: analysis, design, and delivery. Presentations fall flat when presenters focus on what they have to say, without addressing what the audience wants and needs to hear. They fail to convince when they are unclear on where their audience is, where they want them to be, and how to get them there. Bowden explains how to understand an audience, how to structure a message to reach it, and how to deliver the message in a confident, consistent manner. She debunks persistent myths about public speaking, substituting sound advice about warming up mind, body, and voice, so that every presentation produces positive results.