Companies waste millions of dollars on behavior-based training programs that fail to deliver long-term results. Individuals embark on self-improvement initiatives, then revert to previous self-destructive patterns. Why? Because there is a missing piece in these efforts—an understanding of the relationship between needs, beliefs, behaviors, and results. In You Are What You Believe, behavioral change expert Hyrum W. Smith presents the Reality Model—a method for exploring the interaction between needs, beliefs, behaviors, and results to drive substantive, long-term, self-driven behavioral change for the better.
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