New Business Book Summary Available for The Effective Manager

Most managers are ineffective at their jobs because they have not been trained to successfully lead their people. Based on interviews with 91,000 managers, as well as personal research and case studies, Mark Horstman and his business partner Mike Auzenne have developed a step-by-step plan to train managers in achieving their two most important responsibilities: getting the most out of their teams and retaining direct reports. They present their plan in their popular online podcast, Manager Tools. In The Effective Manager, Horstman crystallizes the lessons of this podcast into an easy-to-use reference tool that compiles the Manager Tools training system into one accessible resource.

New Business Book Summary Available for Make It New

In the early years, designers took a back seat to engineering at Silicon Valley, but as the great technology companies grew, the scope and importance of design strategy grew with it. In fact, whole new fields of design have emerged to keep pace with the growing challenges of rapidly improving technology. Make It New by Barry M. Katz presents the history of Silicon Valley with an educated eye on the interaction between engineering and design that he believes is responsible for its success. Additionally, Katz shows why design thinking will be at the forefront of future creativity as Silicon Valley strives to improve the quality of life throughout the globe.

New Business Book Summary Available for The Art of Change Leadership

The fast pace of technological and social change demands business leaders who can also be transformers. In The Art of Change Leadership, Cheryl Cran presents a road map to create change leaders. She explains how these leaders can come from any level of an organization, and presents the skills necessary to become a change leader. Cran also provides a variety of tools to help individuals discover, assess, and hone these skills and strategies.

New Business Book Summary Available for The Content Revolution

Businesses in the age of technology are free to control their own destinies. By building individual domains and targeting unique audiences, new businesses can compete on a level playing field with traditional elites. A solid brand persona is the first step toward connecting with a loyal customer base. In The Content Revolution, Mark Masters provides a step-by-step roadmap to domain building and content marketing.