New Business Book Summary Available for Madison Avenue Manslaughter

The advertising industry is often portrayed as exciting, creative, and profitable. However, factors such as the change in pay structure, rise of holding companies, profit-hungry shareholders, and increased workload resulting from the digital revolution is draining agencies' resources and squeezing their profits. Agencies seem unable or unwilling to adjust to the changing world around them. In Madison Avenue Manslaughter, Michael Farmer chronicles the rise and fall of the advertising agency, and presents some uncomfortable truths that must be faced if agencies want to stop their decline and rebuild their organizations and relationships with clients.

New Business Book Summary Available for Hear & Now

According to Chris Davidson, more than half of women in the workplace feel their voices are not truly being heard. However, in Davidson's experience, the female communication model is the more successful one to follow for effectively communicating in the workplace. In Hear & Now, Davidson offers several methods for boosting confidence when communicating in the workplace.

New Business Book Summary Available for Masters of Innovation

At the heart of every innovative company is the ability of leaders to communicate a vision, create an environment where creativity can flourish, and implement innovative processes that can be repeated again and again. In Masters of Innovation, Kai Engel, Violetka Dirlea, Stephen Dyer, and Jochen Graff provide a manual that teaches corporations how to bring innovative products and ideas to the marketplace and maximize profits.

New Business Book Summary Available for Content Inc.

Traditionally, entrepreneurs have launched products or services in order to start businesses. Today's world is different--successful businesses can be based on creating and distributing information that audiences love. In Content Inc., Joe Pulizzi presents a new business model that is focused on building loyal audiences through valuable content.