Outlaw by Trent Leyshan is for salespeople who are trying to navigate the ever-changing commercial world with fewer resources and more demands on their time. Changing technology and consumers have led to major changes in sales strategies, but many salespeople have not evolved to meet today’s new challenges. Those who recognize the need to change often do not have the tools necessary to bring about that change. Sales leaders, or outlaws, have mastered the techniques and tools needed to succeed in today’s sales environment.