New Business Book Summary Available for The First Mile

The first mile of innovation -- where an innovation moves from an idea on paper to the market -- is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas are not the problem. The process is. As Scott D. Anthony explains in The First Mile, the best way to gain an advantage at the outset of a new enterprise is through a process of trail-and-error experimentation called DEFT: Document, Evaluate, Focus, and Test. This approach enables leaders to navigate strategic uncertainty and minimize the challenges that most often derail innovation.