New Business Book Summary Available for Why Motivating People Doesn’t Work . . . and What Does

Inspiring and motivating people are key aspects of leadership that are as critical as they are elusive. Leaders struggle to find ways to keep their people engaged and performing at their best, and this is largely because they misunderstand the nature of motivation. In an effort to push people to achieve results, many leaders employ counterproductive strategies. In Why Motivating People Doesn’t Work . . . and What Does, Susan Fowler reveals why traditional “carrot and stick” approaches to motivation will always fail to sustain results and explains the science behind what truly determines people’s attitudes and behaviors.